La vente Prime d’octobre d’Amazon inclut des articles de vacances inhabituels.

Amazon’s Prime Big Deal Days in October include some unconventional holiday offers, such as chainsaws. This expansion of holiday sales is aimed at enticing Prime members to make more purchases. Other retailers, like Walmart and Lowe’s, are also joining the October sales trend this year.

Many of the deals featured by Amazon during Prime Big Deal Days this month go beyond traditional holiday gifts. While the event is described as offering « epic deals ahead of the holiday season, » it seems that holiday shopping is simply starting earlier than usual due to competition from other retailers.

Aside from big-ticket items like televisions and Apple Airpods, discounted products on Amazon include camping gear, chainsaws, and seasonal tools that are not typically associated with holiday gifts. This strategic move allows Amazon to promote these items as early holiday deals, targeting Prime members who are less price-sensitive compared to other shoppers.

By holding a second annual Prime Day event in October, Amazon can clear out items that didn’t perform well during the summer sale and focus on other holiday goods. This approach leverages Amazon’s capabilities and Prime membership base to drive more sales.

While Amazon remains focused on making this year’s event special for its members, the influx of sales from multiple retailers might overwhelm shoppers. Research shows that consumers expect to feel bombarded with marketing messages about holiday sales by November 1, indicating a risk of marketing fatigue.

In conclusion, Amazon’s October sales push, along with the participation of other retailers, represents a shift in the holiday shopping landscape. The strategy is not only about offering discounts but also about engaging consumers early and leveraging Prime membership benefits to drive sales. Despite potential marketing fatigue, these sales events are reshaping how consumers approach holiday shopping.